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first learning - 155 items
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Slot & Build Texture Shapes
$24.99

These builders are truly sense-ational! Each flexible shape has a unique textured surface that tots can explore as they build. Just…

Crazy Shapes Magnetic Building Set
$49.99 sale $29.99

Kids go crazy for these magnetic builders! 30 wacky shapes stick to each other thanks to the super-strong magnets inside. Just link up…

Let’s Go Shopping! Cash Register
$39.99

Little cashiers complete one transaction after the next—with our cute talking cash register! It has all the features of the real…

Forest Friends Playset
$19.99

Can you find all the forest friends a home in our tree? Our playset helps tots develop fine motor skills as they pop each squeezably…

All About Me! Personalized Photo Book
$24.99

With familiar images of all their favorite people, tots will love to explore this cute photo book...again and again! Soft-sewn book…

Play & Learn Smartphone
$19.99

Now kids can have their own phone—just like grown-ups! Our realistic touch screen phone has tons of exciting features to help children…

Jumbo Animal Stacker
$29.99

Tots pile on the fun—with our super-sized stacker! The five giant rings are squeezably soft, so they’re super-easy for little ones to…

Pick & Pop Ball Launcher
$29.99

Tons of poppin’, rollin’ action—for nonstop fun! Kids blast a colorful ball from the chute, scoop it up with the launcher…then start…

Magnetic Vehicle Set
$29.99

These chubby, easy-grip vehicles have safe, fully contained magnets in front and back, so it’s a cinch for little ones to link them…

Learn to Count Washable Activity Book
$29.99

With peekaboo flaps to lift, critters to count and so much more, our soft-sewn book is bursting with surprises! Just unzip the book to…

Learn to Count! Dough Mats
$9.99

Kids learn to count with our creative, hands-on dough! Each dough mat features an irresistible, kid-friendly image that corresponds to…

Peek-A-Boo Octopus
$19.99

Our cuddly octopus features lots of soft, textured materials to touch and explore—plus pockets and a flap to hide 4 cute friends…who…

Hide & Seek Beehive
$29.99

Tots enjoy a delightful game of hide-and-seek…with a soft, plush beehive that’s buzzing with sensory fun! Designed to help children…

Color Discovery Boxes
$59.99

Our fun-filled discovery boxes give tots an irresistible, hands-on way to develop color recognition! Each box features 4 delightful…

Infant/Toddler Photo Library
$39.99

Boost essential vocabulary—with enticing photo cards designed just for little learners! 50 durable laminated cards have a photo on…

Little Hands Music Makers
$24.99

Jingle, jangle, tap-tap-tap…babies just can’t get enough of our super-shakable instruments! All 4 specially designed plastic…

Count-With-Me Talking Cookie Jar
$24.99

A delicious way to learn to count to 10! Kids just drop cookies into this cute, talking jar...and a friendly voice counts them out…

Learn-N-Play Busy Box
$39.99

This delightful, activity-packed box is guaranteed to keep little hands busy! The bright, inviting box has tot-pleasing activities on…

Busy Baby Activity Tote
$39.99

Little ones can’t wait to get their hands on our fun-filled activity tote…to discover tons of engaging sights and sounds! There’s lots…

Best-Buy Play Food Assortment
$49.99

From pizza complete with toppings to nutritious sandwich fixings, our huge assortment of play food is a feast for the imagination!…

Color Rings Sorting Board
$19.99

Toddlers get simple, hands-on practice matching colors...as they sort easy-grip rings onto 6 chubby pegs! Sturdy, 6 1/4" x 8" hardwood…

Slow-Roll Visual Tracker
$29.99

Little ones love to watch colorful balls twist, turn and tumble down our irresistible maze! Ideal for helping tots learn to visually…

Mix & Match Waterfalls - Set of 4
$29.99

Our clever waterfall set helps kids explore the wonders of water movement…from a cascading waterfall to a spinning waterwheel! Kids…

Cuddle & Carry Baby Doll
$29.99

Little ones will love dressing our soft, snuggly baby doll in the easy-fasten dress and removable diaper…tucking her into the…