first learning - 122 items
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Smooth Touch Smart Phone
Smooth Touch Smart Phone
$19.99 sale $14.99

Now kids can have their own phone—just like grown-ups! Our realistic touch screen phone has tons of exciting features to help children…

Let’s Go Shopping! Cash Register
Let’s Go Shopping! Cash Register
$39.99

Little cashiers complete one transaction after the next—with our cute talking cash register! It has all the features of the real…

Magnetic Vehicle Set
Magnetic Vehicle Set
$24.99

These chubby, easy-grip vehicles have safe, fully contained magnets in front and back, so it’s a cinch for little ones to link them…

What’s Inside? Soft Feely Box
What’s Inside? Soft Feely Box
$39.99

Little ones can’t wait to get their hands inside this adorable box…and find out exactly what’s inside! The soft, machine-washable box…

See-Inside Sensory Blocks
See-Inside Sensory Blocks
$29.99 sale $19.99

Tots get a hands-on sensory experience with our irresistible see-inside blocks! 12 baby-safe blocks are filled with balls in 3 sizes &…

Community Play Carpet
Community Play Carpet
$49.99

This activity-filled carpet has all the features of a real-life community—from city roads and highways to a park, police station, even…

All About Me! Personalized Photo Book
All About Me! Personalized Photo Book
$24.99

With familiar images of all their favorite people, tots will love to explore this cute photo book...again and again! Soft-sewn book…

Learn to Count! Dough Mats
Learn to Count! Dough Mats
$9.99

Kids learn to count with our creative, hands-on dough! Each dough mat features an irresistible, kid-friendly image that corresponds to…

Color Discovery Boxes
Color Discovery Boxes
$49.99

Our fun-filled discovery boxes give tots an irresistible, hands-on way to explore colors! Each box features 4 delightful objects with…

Learn-N-Play Busy Box
Learn-N-Play Busy Box
$39.99

This delightful, activity-packed box is guaranteed to keep little hands busy! The bright, inviting box has tot-pleasing activities on…

Early Math Activity Center
Early Math Activity Center
$39.99

Our activity-filled center features irresistible elephant manipulatives with a variety of attributes—giving children fun, hands-on…

Best-Buy Play Food Assortment
Best-Buy Play Food Assortment
$49.99

From pizza complete with toppings to nutritious sandwich fixings, our huge assortment of play food is a feast for the imagination!…