first learning - 153 items
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Explore & Play Activity Rattles
$29.99

There’s so much for babies to touch, see and hear with our durable rattles! All four rattles have an irresistible animal design,…

Kid-Tough Helicopter
$16.99

Our super-tough helicopter is ready for tons of action! Made of 100% recycled plastic with no metal axles, our fun-filled helicopter…

Color Rings Sorting Board
$19.99 sale $9.99

Toddlers get simple, hands-on practice matching colors...as they sort easy-grip rings onto 6 chubby pegs! Sturdy, 6 1/4" x 8" hardwood…

Soft & Squeezy Wild Animals
$29.99 sale $19.99

Specially designed for young children, our adorable wild animals have squeezable soft bodies that are a cinch for little ones to grab,…

Learn the Alphabet! Dough Mats
$9.99

Turn art projects into a hands-on literacy lesson—with our fun-to-complete dough mats! Each 8" x 10" mat has outlines showing an…

Count-With-Me Talking Cookie Jar
$24.99 sale $16.99

A delicious way to learn to count to 10! Kids just drop cookies into this cute, talking jar...and a friendly voice counts them out…

My First Pegboard Set
$29.99 sale $19.99

As tots fit chunky, baby-safe pegs into our fun-shaped pegboards, they explore color matching, develop eye/hand coordination & build…

The Mystery Box & Guessing Game
$29.99 - $39.99

What’s in The Mystery Box? Just reach in and find out! Our durable box has large hand openings at both ends covered by soft vinyl, so…

What’s Inside? Soft Feely Box
$49.99

Little ones can’t wait to get their hands inside this adorable box…and find out exactly what’s inside! The soft, machine-washable box…

Ready for Preschool Backpack
$22.99 - $199.00

Our skill-building backpack has everything children need to prepare for preschool! We’ve included a 3-month calendar filled with…

Community Play Carpet
$49.99

This activity-filled carpet has all the features of a real-life community—from city roads and highways to a park, police station, even…

Early Math Activity Center
$39.99

Our activity-filled center features irresistible elephant manipulatives with a variety of attributes—giving children fun, hands-on…

Infant/Toddler Photo Library
$39.99

Boost essential vocabulary—with enticing photo cards designed just for little learners! 50 durable laminated cards have a photo on…

Crazy Shapes Magnetic Building Set
$49.99

Kids go crazy for these magnetic builders! 30 wacky shapes stick to each other thanks to the super-strong magnets inside. Just link up…

Jumbo Cardboard Blocks - Master Set
$39.99

Strong like bricks, yet light enough for a child to lift several with one hand! Our blocks are made of incredibly durable…

Best-Buy Play Food Assortment
$49.99

From pizza complete with toppings to nutritious sandwich fixings, our huge assortment of play food is a feast for the imagination!…

Let’s Go Shopping! Cash Register
$39.99

Little cashiers complete one transaction after the next—with our cute talking cash register! It has all the features of the real…

Sort-A-Shape Activity Board
$19.99

Little ones fit 16 jumbo, easy-grip pieces into place…and explore colors, shapes and early sorting skills—all at once! The big wooden…

Sensory Stars Beanbag Set
$16.99

Our colorful beanbags are fun to feel and toss—for a sensory experience little ones can’t resist! Ideal for exploring texture & color,…

Activity Scarves
$16.99

Get children moving! Our bright nylon scarves are lots of fun to wave, toss, twirl and more—perfect for music & movement activities…

Beginner’s Peg Puzzles - Set of 4
$39.99

From wild animals to vehicles—these wooden puzzles feature popular themes that young children will love! Each self-correcting puzzle…

All About Me! Personalized Photo Book
$24.99

With familiar images of all their favorite people, tots will love to explore this cute photo book...again and again! Soft-sewn book…

Lakeshore Alphabet Rockets
$59.99

Alphabet skills are ready for liftoff—with hands-on rockets that make language practice a blast! Each double-sided rocket features 3…

Chirp & Count Birdies
$29.99 sale $17.99

Children get an adorable introduction to numbers 1 through 5 with our loveable chirping birdies! Each plush bird has a number…