first learning - 144 items
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Play & Learn Sensory Tubes
Play & Learn Sensory Tubes
$29.99

Bouncing balls, gliding stars & jingling bells will delight little ones’ senses—as they experience new sights & sounds! Our sensory…

Peek-A-Boo Octopus
Peek-A-Boo Octopus
$19.99

Our cuddly octopus features lots of soft, textured materials to touch and explore—plus pockets and a flap to hide 4 cute friends…who…

I Can Drive! Dashboard
I Can Drive! Dashboard
$39.99

Our fun-filled dashboard puts kids in the driver’s seat! Tots use the working steering wheel to “drive” their car through a scrolling…

Chirp & Count Birdies
Chirp & Count Birdies
$29.99

Children get an adorable introduction to numbers 1 through 5 with our loveable chirping birdies! Each plush bird has a number…

Baby Band
Baby Band
$39.99

Rock & roll with our six-piece band! Toddlers can tap out beats and melodies on the easy-play drum and keyboard…or grab 4 more fun…

Pick & Pop Ball Launcher
Pick & Pop Ball Launcher
$29.99

Tons of poppin’, rollin’ action—for nonstop fun! Kids blast a colorful ball from the chute, scoop it up with the launcher…then start…

Classic Hardwood Learning Toys - Complete Set
Classic Hardwood Learning Toys - Complete Set
$49.99

Our classic hardwood toys are so full of fun, little ones won’t be able to keep their hands off them! As kids play, they build tons of…

Learn to Count! Dough Mats
Learn to Count! Dough Mats
$9.99

Kids learn to count with our creative, hands-on dough! Each dough mat features an irresistible, kid-friendly image that corresponds to…

Community Play Carpet
Community Play Carpet
$49.99

This activity-filled carpet has all the features of a real-life community—from city roads and highways to a park, police station, even…

Best-Buy Play Food Assortment
Best-Buy Play Food Assortment
$49.99

From pizza complete with toppings to nutritious sandwich fixings, our huge assortment of play food is a feast for the imagination!…

Light & Color Tabletop Blocks - Starter Set
Light & Color Tabletop Blocks - Starter Set
$29.99 sale $23.99

Our translucent plastic blocks let the light shine right through—so children can explore how colors combine as they build and design!…

Soft & Safe Building Blocks
Soft & Safe Building Blocks
$59.99 sale $47.99

Soft, safe, squeezable…and lots of fun to stack! Our vibrant, wipe-clean vinyl blocks come in tons of irresistible shapes, patterns…

Early Math Activity Center
Early Math Activity Center
$39.99

Our activity-filled center features irresistible elephant manipulatives with a variety of attributes—giving children fun, hands-on…

The Mystery Box & Guessing Game
The Mystery Box & Guessing Game
$29.99 - $39.99

What’s in The Mystery Box? Just reach in and find out! Our durable box has large hand openings at both ends covered by soft vinyl, so…

Soft & Washable Alphabet Blocks
Soft & Washable Alphabet Blocks
$49.99 sale $39.99

Tots stack, build & explore the alphabet! Our squeezably soft blocks feature big upper- and lowercase letters…plus cute matching…

Ready for Preschool Backpack
Ready for Preschool Backpack
$19.99 - $195.00

Our skill-building backpack has everything children need to prepare for preschool! We’ve included a 3-month calendar filled with…

Activity Scarves
Activity Scarves
$16.99

Get children moving! Our bright nylon scarves are lots of fun to wave, toss, twirl and more—perfect for music & movement activities or…

Sing, Learn & Play CD Collection
Sing, Learn & Play CD Collection
$39.99

Our fantastic collection of all-time favorite tunes has something for every occasion & mood, from good-morning songs and classic…

What’s Inside? Soft Feely Box
What’s Inside? Soft Feely Box
$39.99

Little ones can’t wait to get their hands inside this adorable box…and find out exactly what’s inside! The soft, machine-washable box…

Let’s Go Shopping! Cash Register
Let’s Go Shopping! Cash Register
$39.99

Little cashiers complete one transaction after the next—with our cute talking cash register! It has all the features of the real…

Jumbo Building Bricks
Jumbo Building Bricks
$39.99 sale $31.99

Our jumbo-sized bricks feature a chunky, snap-together design, so even beginning builders can get in on the fun! 168 plastic bricks…

Infant/Toddler Photo Library
Infant/Toddler Photo Library
$39.99

Boost essential vocabulary—with enticing photo cards designed just for little learners! 50 durable laminated cards have a photo on…

Big Knob First Puzzle Set
Big Knob First Puzzle Set
$49.99

Little hands have no problem piecing together these adorable puzzles! Each simple puzzle has 4 wooden pieces with giant, easy-grip…

Magnetic Vehicle Set
Magnetic Vehicle Set
$26.99

These chubby, easy-grip vehicles have safe, fully contained magnets in front and back, so it’s a cinch for little ones to link them…