first learning - 130 items
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Sort & Play Elephant
$14.99

Tots can't resist this adorable elephant sorter! Little ones just pop a colorful shape into the matching slot on the elephant…then…

Crazy Shapes Magnetic Building Set
$49.99 sale $29.99

Kids go crazy for these magnetic builders! 30 wacky shapes stick to each other thanks to the super-strong magnets inside. Just link up…

What’s Inside? Soft Feely Box
$49.99 sale $29.99

Little ones can’t wait to get their hands inside this adorable box…and find out exactly what’s inside! The soft, machine-washable box…

Learn to Count! Dough Mats
$9.99

Kids learn to count with our creative, hands-on dough! Each dough mat features an irresistible, kid-friendly image that corresponds to…

Soft & Washable Alphabet Blocks
$49.99

Tots stack, build & explore the alphabet! Our squeezably soft blocks feature big upper- and lowercase letters…plus cute matching…

Best-Buy Play Food Assortment
$49.99

From pizza complete with toppings to nutritious sandwich fixings, our huge assortment of play food is a feast for the imagination!…

Let’s Go Shopping! Cash Register
$39.99

Little cashiers complete one transaction after the next—with our cute talking cash register! It has all the features of the real…

The Mystery Box & Guessing Game
$29.99 - $39.99

What’s in The Mystery Box? Just reach in and find out! Our durable box has large hand openings at both ends covered by soft vinyl, so…

Magnetic Sensory Builders
$39.99

Our easy-linking magnetic builders are as fun to touch as they are to create with! The pieces feature lots of bumpy textures for…

Early Math Activity Center
$39.99

Our activity-filled center features irresistible elephant manipulatives with a variety of attributes—giving children fun, hands-on…

Infant/Toddler Photo Library
$39.99

Boost essential vocabulary—with enticing photo cards designed just for little learners! 50 durable laminated cards have a photo on…

Ready for Preschool Backpack
$19.99 - $195.00

Our skill-building backpack has everything children need to prepare for preschool! We’ve included a 3-month calendar filled with…

Community Play Carpet
$49.99

This activity-filled carpet has all the features of a real-life community—from city roads and highways to a park, police station, even…

Activity Scarves
$16.99

Get children moving! Our bright nylon scarves are lots of fun to wave, toss, twirl and more—perfect for music & movement activities…

Forest Friends Playset
$19.99

Can you find all the forest friends a home in our tree? Our playset helps tots develop fine motor skills as they pop each squeezably…

Magnetic Vehicle Set
$29.99

These chubby, easy-grip vehicles have safe, fully contained magnets in front and back, so it’s a cinch for little ones to link them…

Color Rings Sorting Board
$19.99

Toddlers get simple, hands-on practice matching colors...as they sort easy-grip rings onto 6 chubby pegs! Sturdy, 6 1/4" x 8" hardwood…

Mix & Match Waterfalls - Set of 4
$29.99

Our clever waterfall set helps kids explore the wonders of water movement…from a cascading waterfall to a spinning waterwheel! Kids…

Soft & Squeezy Farm Animals
$29.99

Specially designed for young children, our adorable farm animals have squeezable soft bodies that are a cinch for little ones to grab,…

Sing, Learn & Play CD Collection
$39.99

Our fantastic collection of all-time favorite tunes has something for every occasion & mood, from good-morning songs and classic…

Soft & Safe Building Blocks
$59.99

Soft, safe, squeezable…and lots of fun to stack! Our vibrant, wipe-clean vinyl blocks come in tons of irresistible shapes, patterns…

Slot & Build Texture Shapes
$24.99

These builders are truly sense-ational! Each flexible shape has a unique textured surface that tots can explore as they build. Just…

Big Knob First Puzzle Set
$49.99

Little hands have no problem piecing together these adorable puzzles! Each simple puzzle has 4 wooden pieces with giant, easy-grip…

Color Discovery Boxes
$59.99

Our fun-filled discovery boxes give tots an irresistible, hands-on way to develop color recognition! Each box features 4 delightful…