first learning - 141 items
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Hexacus
Hexacus
$19.99 sale $11.99

These hexagon-shaped builders give children an irresistible introduction to geometry! 12 easy-grip pieces are perfect for creating…

Learn to Count! Dough Mats
Learn to Count! Dough Mats
$9.99

Kids learn to count with our creative, hands-on dough! Each dough mat features an irresistible, kid-friendly image that corresponds to…

Community Play Carpet
Community Play Carpet
$49.99

This activity-filled carpet has all the features of a real-life community—from city roads and highways to a park, police station, even…

Early Math Activity Center
Early Math Activity Center
$39.99

Our activity-filled center features irresistible elephant manipulatives with a variety of attributes—giving children fun, hands-on…

Ready for Preschool Backpack
Ready for Preschool Backpack
$19.99 - $195.00

Our skill-building backpack has everything children need to prepare for preschool! We’ve included a 3-month calendar filled with…

Best-Buy Play Food Assortment
Best-Buy Play Food Assortment
$49.99

From pizza complete with toppings to nutritious sandwich fixings, our huge assortment of play food is a feast for the imagination!…

What’s Inside? Soft Feely Box
What’s Inside? Soft Feely Box
$39.99

Little ones can’t wait to get their hands inside this adorable box…and find out exactly what’s inside! The soft, machine-washable box…

Infant/Toddler Photo Library
Infant/Toddler Photo Library
$39.99

Boost essential vocabulary—with enticing photo cards designed just for little learners! 50 durable laminated cards have a photo on…

Mix & Match Waterfalls - Set of 4
Mix & Match Waterfalls - Set of 4
$29.99

Our clever waterfall set helps kids explore the wonders of water movement…from a cascading waterfall to a spinning waterwheel! Kids…

Magnetic Vehicle Set
Magnetic Vehicle Set
$26.99

These chubby, easy-grip vehicles have safe, fully contained magnets in front and back, so it’s a cinch for little ones to link them…

Sing, Learn & Play CD Collection
Sing, Learn & Play CD Collection
$39.99

Our fantastic collection of all-time favorite tunes has something for every occasion & mood, from good-morning songs and classic…

The Mystery Box & Guessing Game
The Mystery Box & Guessing Game
$29.99 - $39.99

What’s in The Mystery Box? Just reach in and find out! Our durable box has large hand openings at both ends covered by soft vinyl, so…

Giraffe Marble Fun
Giraffe Marble Fun
$14.99 sale $8.99

As little ones use a soft-padded hammer to strike the drum in this cute giraffe’s lap, they watch tiny, colorful balls descend the…

Big Knob First Puzzle Set
Big Knob First Puzzle Set
$49.99

Little hands have no problem piecing together these adorable puzzles! Each simple puzzle has 4 wooden pieces with giant, easy-grip…

Soft & Safe Building Blocks
Soft & Safe Building Blocks
$59.99

Soft, safe, squeezable…and lots of fun to stack! Our vibrant, wipe-clean vinyl blocks come in tons of irresistible shapes, patterns…

Activity Scarves
Activity Scarves
$16.99

Get children moving! Our bright nylon scarves are lots of fun to wave, toss, twirl and more—perfect for music & movement activities or…

All About Me! Personalized Photo Book
All About Me! Personalized Photo Book
$24.99

With familiar images of all their favorite people, tots will love to explore this cute photo book...again and again! Soft-sewn book…

Let’s Go Shopping! Cash Register
Let’s Go Shopping! Cash Register
$39.99

Little cashiers complete one transaction after the next—with our cute talking cash register! It has all the features of the real…

Quiet Time Soft & Washable Activity Book
Quiet Time Soft & Washable Activity Book
$24.99

With flaps to lift, shapes to match, laces to tie and so much more, our soft-sewn book is bursting with surprises! Just unzip the book…

Color Discovery Boxes
Color Discovery Boxes
$59.99

Our fun-filled discovery boxes give tots an irresistible, hands-on way to explore colors! Each box features 4 delightful objects with…

Color-Changing Touch Board
Color-Changing Touch Board
$39.99

Children just press their hands on our color-changing board…and leave behind a surprising impression! Our heat-sensitive board changes…

My First Pegboard Set
My First Pegboard Set
$29.99

As tots fit chunky, baby-safe pegs into our fun-shaped pegboards, they explore color matching, develop eye/hand coordination & build…

Touch & Learn Picture Card Bank
Touch & Learn Picture Card Bank
$49.99

From a bumpy crab and a silky dress to a cute squirrel with a bushy tail, our cards are filled with exciting textures to stimulate…

Let’s Go Fishing! Playset
Let’s Go Fishing! Playset
$29.99

Even beginners can make a catch every time with our no-fail fishing set! It features 10 soft, stuffed cloth fish in lots of vibrant…