first learning - 122 items
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Learn to Count! Dough Mats
$9.99 sale $7.99

Kids learn to count with our creative, hands-on dough! Each dough mat features an irresistible, kid-friendly image that corresponds to…

Ready for Preschool Backpack
$19.99 - $195.00

Our skill-building backpack has everything children need to prepare for preschool! We’ve included a 3-month calendar filled with…

Community Play Carpet
$49.99

This activity-filled carpet has all the features of a real-life community—from city roads and highways to a park, police station, even…

Early Math Activity Center
$39.99

Our activity-filled center features irresistible elephant manipulatives with a variety of attributes—giving children fun, hands-on…

Soft & Safe Building Blocks
$59.99 sale $47.99

Soft, safe, squeezable…and lots of fun to stack! Our vibrant, wipe-clean vinyl blocks come in tons of irresistible shapes, patterns…

Best-Buy Play Food Assortment
$49.99

From pizza complete with toppings to nutritious sandwich fixings, our huge assortment of play food is a feast for the imagination!…

The Mystery Box & Guessing Game
$29.99 - $39.99

What’s in The Mystery Box? Just reach in and find out! Our durable box has large hand openings at both ends covered by soft vinyl, so…

Infant/Toddler Photo Library
$39.99

Boost essential vocabulary—with enticing photo cards designed just for little learners! 50 durable laminated cards have a photo on…

What’s Inside? Soft Feely Box
$49.99

Little ones can’t wait to get their hands inside this adorable box…and find out exactly what’s inside! The soft, machine-washable box…

Mix & Match Waterfalls - Set of 4
$29.99

Our clever waterfall set helps kids explore the wonders of water movement…from a cascading waterfall to a spinning waterwheel! Kids…

Let’s Go Shopping! Cash Register
$39.99

Little cashiers complete one transaction after the next—with our cute talking cash register! It has all the features of the real…

Activity Scarves
$16.99

Get children moving! Our bright nylon scarves are lots of fun to wave, toss, twirl and more—perfect for music & movement activities or…

Jumbo Building Bricks
$39.99 sale $31.99

Our jumbo-sized bricks feature a chunky, snap-together design, so even beginning builders can get in on the fun! 168 plastic bricks…

All About Me! Personalized Photo Book
$24.99

With familiar images of all their favorite people, tots will love to explore this cute photo book...again and again! Soft-sewn book…

Toddler-Safe Food Basket
$24.99

Our realistic play food is super-safe for little ones! The hands-on set features all the natural-looking food pieces children need for…

Magnetic Vehicle Set
$29.99

These chubby, easy-grip vehicles have safe, fully contained magnets in front and back, so it’s a cinch for little ones to link them…

Shapes Discovery Boxes
$59.99

Tots just open up our inviting boxes…and get a super-appealing introduction to basic shapes! Each 5"-tall box contains 4 irresistible…

No-Fail Lacing Set
$29.99

Easy to hold & a cinch to string, our big, bright beads make lacing a breeze! 18 chunky beads have fun patterns & textures that are…

Best Behavior Board Book Collection
$47.50

Simple words and charming illustrations make it easy for even young children to understand the benefits of good behavior—from staying…

Color Discovery Boxes
$59.99

Our fun-filled discovery boxes give tots an irresistible, hands-on way to develop color recognition! Each box features 4 delightful…

Big Knob First Puzzle Set
$49.99

Little hands have no problem piecing together these adorable puzzles! Each simple puzzle has 4 wooden pieces with giant, easy-grip…

Giant Pipe Builders
$79.99

Perfect for large-scale structures, our huge pipes let children get physically active as they create colossal constructions! Plus, the…

Let’s Go Fishing! Playset
$29.99

Even beginners can make a catch every time with our no-fail fishing set! It features 10 soft cloth fish in lots of vibrant colors,…

Light & Color Tabletop Blocks - Starter Set
$29.99 sale $23.99

Our translucent plastic blocks let the light shine right through—so children can explore how colors combine as they build and design!…