New Products - 64 items
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Crazy Shapes Magnetic Building Set
$49.99 sale $29.99

Kids go crazy for these magnetic builders! 30 wacky shapes stick to each other thanks to the super-strong magnets inside. Just link up…

Learn the Alphabet! Dough Mats
$9.99

Turn art projects into a hands-on literacy lesson—with our fun-to-complete dough mats! Each 8" x 10" mat has outlines showing an…

Learning Letters Washable Activity Book
$39.99

Touch, explore…and learn the alphabet! Just unzip the cover of our colorful fabric book, and little ones discover a pocket for every…

Best-Buy Play Food Assortment
$49.99

From pizza complete with toppings to nutritious sandwich fixings, our huge assortment of play food is a feast for the imagination!…

Mix & Match Magnetic Animals
$19.99

Make a happy hippo, a friendly giraffe…or even a “rhino-potamus” with this adorable building set! Children can construct 6 favorite…

Early Math Activity Center
$39.99

Our activity-filled center features irresistible elephant manipulatives with a variety of attributes—giving children fun, hands-on…

Let’s Go Shopping! Cash Register
$39.99

Little cashiers complete one transaction after the next—with our cute talking cash register! It has all the features of the real…

What’s Inside? Soft Feely Box
$49.99

Little ones can’t wait to get their hands inside this adorable box…and find out exactly what’s inside! The soft, machine-washable box…

Infant/Toddler Photo Library
$39.99

Boost essential vocabulary—with enticing photo cards designed just for little learners! 50 durable laminated cards have a photo on…

Jumbo Cardboard Blocks - Master Set
$39.99

Strong like bricks, yet light enough for a child to lift several with one hand! Our blocks are made of incredibly durable…

I Can Drive! First Fire Truck
$29.99

A real-action fire truck—made especially for young ones! Our remote-control truck has a rounded, chubby design that’s safe for…

Sensory Stars Beanbag Set
$16.99

Our colorful beanbags are fun to feel and toss—for a sensory experience little ones can’t resist! Ideal for exploring texture & color,…

Magnetic Vehicle Set
$29.99

Link ’em up—then let ’em roll! These chubby, easy-grip vehicles have safe, fully contained magnets in front and back, so it’s a cinch…

ABCs & 123s Sorting Rocket
$19.99

Watch little ones’ sorting skills blast off with our adorable rocket! The rocket comes with 8 chunky letter and number pieces.…

Big Knob First Puzzle Set
$49.99

Little hands have no problem piecing together these adorable puzzles! Each simple puzzle has 4 wooden pieces with giant, easy-grip…

Color Rings Sorting Board
$19.99

Toddlers get simple, hands-on practice matching colors...as they sort easy-grip rings onto 6 chubby pegs! Sturdy, 6 1/4" x 8" hardwood…

Soft & Squeezy Farm Animals
$29.99

Specially designed for young children, our adorable farm animals have squeezable soft bodies that are a cinch for little ones to grab,…

Toddler-Safe Food Basket
$24.99

Our realistic play food is super-safe for little ones! The hands-on set features all the natural-looking food pieces children need for…

Easy-Twist Animal Builders
$19.99

Made just for tiny hands, our adorable builders let children match up animal patterns to create 4 cute critters—or mix up the pieces…

Forest Friends Playset
$19.99

Can you find all the forest friends a home in our tree? Our playset helps tots develop fine motor skills as they pop each squeezably…

Color Discovery Boxes
$59.99

Our fun-filled discovery boxes give tots an irresistible, hands-on way to develop color recognition! Each box features 4 delightful…

All About Me! Personalized Photo Book
$24.99

With familiar images of all their favorite people, tots will love to explore this cute photo book...again and again! Soft-sewn book…

Soft & Safe Building Blocks
$59.99

Soft, safe, squeezable…and lots of fun to stack! Our vibrant, wipe-clean vinyl blocks come in tons of irresistible shapes, patterns…

Play & Learn Smartphone
$19.99

Now kids can have their own phone—just like grown-ups! Our realistic touch screen phone has tons of exciting features to help children…