first learning - 145 items
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Crazy Shapes Magnetic Building Set
$49.99 sale $29.99

Kids go crazy for these magnetic builders! 30 wacky shapes stick to each other thanks to the super-strong magnets inside. Just link up…

Let’s Go Shopping! Cash Register
$39.99

Little cashiers complete one transaction after the next—with our cute talking cash register! It has all the features of the real…

All About Me! Personalized Photo Book
$24.99

With familiar images of all their favorite people, tots will love to explore this cute photo book...again and again! Soft-sewn book…

Magnetic Vehicle Set
$29.99

Link ’em up—then let ’em roll! These chubby, easy-grip vehicles have safe, fully contained magnets in front and back, so it’s a cinch…

Play & Learn Smartphone
$19.99

Now kids can have their own phone—just like grown-ups! Our realistic touch screen phone has tons of exciting features to help children…

What’s Inside? Soft Feely Box
$49.99

Little ones can’t wait to get their hands inside this adorable box…and find out exactly what’s inside! The soft, machine-washable box…

Mix & Match Magnetic Vehicles Jr.
$29.99 sale $19.99

Kids mix and match these click-together pieces to create familiar vehicles…or wacky new combinations! A built-in magnetic locking…

Forest Friends Playset
$19.99

Can you find all the forest friends a home in our tree? Our playset helps tots develop fine motor skills as they pop each squeezably…

Hide & Seek Beehive
$29.99

Tots enjoy a delightful game of hide-and-seek…with a soft, plush beehive that’s buzzing with sensory fun! Designed to help children…

Learn the Alphabet! Dough Mats
$9.99

Turn art projects into a hands-on literacy lesson—with our fun-to-complete dough mats! Each 8" x 10" mat has outlines showing an…

Learning Letters Washable Activity Book
$39.99

Touch, explore…and learn the alphabet! Just unzip the cover of our colorful fabric book, and little ones discover a pocket for every…

Pick & Pop Ball Launcher
$29.99

Tons of poppin’, rollin’ action—for nonstop fun! Kids blast a colorful ball from the chute, scoop it up with the launcher…then start…

ABCs & 123s Sorting Rocket
$19.99

Watch little ones’ sorting skills blast off with our adorable rocket! The rocket comes with 8 chunky letter and number pieces.…

Early Math Activity Center
$39.99

Our activity-filled center features irresistible elephant manipulatives with a variety of attributes—giving children fun, hands-on…

Learn to Count Washable Activity Book
$29.99

With peekaboo flaps to lift, critters to count and so much more, our soft-sewn book is bursting with surprises! Just unzip the book to…

Cuddle & Carry Baby Doll
$29.99

Little ones will love dressing our soft, snuggly baby doll in the easy-fasten dress and removable diaper…tucking her into the…

Busy Baby Activity Tote
$39.99

Little ones can’t wait to get their hands on our fun-filled activity tote…to discover tons of engaging sights and sounds! There’s lots…

Slow-Roll Visual Tracker
$29.99

Little ones love to watch colorful balls twist, turn and tumble down our irresistible maze! Ideal for helping tots learn to visually…

Easy-Twist Animal Builders
$19.99

Made just for tiny hands, our adorable builders let children match up animal patterns to create 4 cute critters—or mix up the pieces…

Count-With-Me Talking Cookie Jar
$24.99

A delicious way to learn to count to 10! Kids just drop cookies into this cute, talking jar...and a friendly voice counts them out…

Mix & Match Magnetic Animals
$19.99

Make a happy hippo, a friendly giraffe…or even a “rhino-potamus” with this adorable building set! Children can construct 6 favorite…

Best-Buy Play Food Assortment
$49.99

From pizza complete with toppings to nutritious sandwich fixings, our huge assortment of play food is a feast for the imagination!…

Mix & Match Waterfalls - Set of 4
$29.99

Our clever waterfall set helps kids explore the wonders of water movement…from a cascading waterfall to a spinning waterwheel! Kids…

Jumbo Animal Stacker
$29.99

Tots pile on the fun—with our super-sized stacker! The five giant rings are squeezably soft, so they’re super-easy for little ones to…