first learning - 147 items
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Crazy Shapes Magnetic Building Set
$49.99 sale $29.99

Kids go crazy for these magnetic builders! 30 wacky shapes stick to each other thanks to the super-strong magnets inside. Just link up…

Learn the Alphabet! Dough Mats
$9.99

Turn art projects into a hands-on literacy lesson—with our fun-to-complete dough mats! Each 8" x 10" mat has outlines showing an…

Let’s Go Shopping! Cash Register
$39.99

Little cashiers complete one transaction after the next—with our cute talking cash register! It has all the features of the real…

Learning Letters Washable Activity Book
$39.99

Touch, explore…and learn the alphabet! Just unzip the cover of our colorful fabric book, and little ones discover a pocket for every…

The Mystery Box & Guessing Game
$29.99 - $39.99

What’s in The Mystery Box? Just reach in and find out! Our durable box has large hand openings at both ends covered by soft vinyl, so…

Best-Buy Play Food Assortment
$49.99

From pizza complete with toppings to nutritious sandwich fixings, our huge assortment of play food is a feast for the imagination!…

All About Me! Personalized Photo Book
$24.99

With familiar images of all their favorite people, tots will love to explore this cute photo book...again and again! Soft-sewn book…

What’s Inside? Soft Feely Box
$49.99

Little ones can’t wait to get their hands inside this adorable box…and find out exactly what’s inside! The soft, machine-washable box…

Community Play Carpet
$49.99

This activity-filled carpet has all the features of a real-life community—from city roads and highways to a park, police station, even…

Magnetic Vehicle Set
$29.99

Link ’em up—then let ’em roll! These chubby, easy-grip vehicles have safe, fully contained magnets in front and back, so it’s a cinch…

Early Math Activity Center
$39.99

Our activity-filled center features irresistible elephant manipulatives with a variety of attributes—giving children fun, hands-on…

Mix & Match Magnetic Animals
$19.99

Make a happy hippo, a friendly giraffe…or even a “rhino-potamus” with this adorable building set! Children can construct 6 favorite…

I Can Drive! First Fire Truck
$29.99

A real-action fire truck—made especially for young ones! Our remote-control truck has a rounded, chubby design that’s safe for…

Infant/Toddler Photo Library
$39.99

Boost essential vocabulary—with enticing photo cards designed just for little learners! 50 durable laminated cards have a photo on…

Mix & Match Magnetic Vehicles Jr.
$29.99 sale $19.99

Kids mix and match these click-together pieces to create familiar vehicles…or wacky new combinations! A built-in magnetic locking…

Sensory Stars Beanbag Set
$16.99

Our colorful beanbags are fun to feel and toss—for a sensory experience little ones can’t resist! Ideal for exploring texture & color,…

ABCs & 123s Sorting Rocket
$19.99

Watch little ones’ sorting skills blast off with our adorable rocket! The rocket comes with 8 chunky letter and number pieces.…

Ready for Preschool Backpack
$22.99 - $199.00

Our skill-building backpack has everything children need to prepare for preschool! We’ve included a 3-month calendar filled with…

Jumbo Cardboard Blocks - Master Set
$39.99

Strong like bricks, yet light enough for a child to lift several with one hand! Our blocks are made of incredibly durable…

Activity Scarves
$16.99

Get children moving! Our bright nylon scarves are lots of fun to wave, toss, twirl and more—perfect for music & movement activities…

Forest Friends Playset
$19.99

Can you find all the forest friends a home in our tree? Our playset helps tots develop fine motor skills as they pop each squeezably…

Color Rings Sorting Board
$19.99

Toddlers get simple, hands-on practice matching colors...as they sort easy-grip rings onto 6 chubby pegs! Sturdy, 6 1/4" x 8" hardwood…

Easy-Twist Animal Builders
$19.99

Made just for tiny hands, our adorable builders let children match up animal patterns to create 4 cute critters—or mix up the pieces…

Soft & Squeezy Farm Animals
$29.99

Specially designed for young children, our adorable farm animals have squeezable soft bodies that are a cinch for little ones to grab,…